RMIT
Training
B2C Video Campaign
Ideation / Scriptwriting
/ Assistant Directing
/ VO Directing / Recce Mapping
Brief
Give international students a reason not just to choose RMIT, but to immerse into a whole new lifestyle in the multi-award-winning, 'best city in the world'.
Solution
By showcasing Melbourne's highlights and positioning RMIT Training as the international door openers of how it feels to be “in” Melbourne, the campaign inspires taking that jump-at-the-chance opportunity.
You’re In
Head to the application page, because that abroad-and-independent lifestyle is just an enrolment away.
The Melburnian’s ultimate assignment
From the vintage shops to the Degraves St goods, there are many things that deserve to make Melbourne’s top shortlist.
What is tricky: deciding on the best bits of the city to showcase.
What’s not tricky: deciding to apply once you see how great Melbourne is.
Angeline
Walaa
Recce
Wearing a few hats in this campaign, I was in charge of scouting the best spots to shoot, taking location notes and putting a map together.
Not a typical job for a copywriter but I’ve said it once (on my ‘Me’ page) and I’ll say it again:
every part of the creative-to-production process rocks.
However, I’m not a designer, so my map was made in Google Maps and Preview.
Not too bad though, I reckon.
4 scripts
3 video outputs
2 talent acquisitions
1 complete campaign
