Bear eld sen

Beryl’d sen

Almost like if Herald Sun was put together and said really fast. Heraldsun. It’s just like that but starting with a B and ending with more of a “sen” instead of a “sun”.

Beruldsen. There you go.

(Not in any way affiliated with Murdoch media.)

Advertising is both an incredibly versatile way of expressing creativity and a pivotal tool for connecting with people and influencing change.

Brands who strive to make a difference in the world are out there, and they just keep coming.

My mission is to use my creativity for good. By making good brands successful, I seek to shift consumer behaviour to help shape a more sustainable society.

I want to make the world better, basically.

First and foremost, I value people. Teamwork truly does make the dream work, so I seek to contribute within a workplace, where collaboration, authenticity and a laugh here and there are part and parcel.

If client-industry variety, shared behaviour-change values and further learning/leadership opportunities also happen to be on the table, then that’s extra excellent.

At the end of the day, I just want to work alongside an enthusiastic team and make good stuff for good people.

Okay, warning, controversial opinion incoming.

I preface by saying, at times, there can be literary situations, where the need for an OC is unavoidable. Except for those very rare occasions, I think the use of the OC is redundant and, dare I say, lazy.

To make a quick simile, the Oxford comma is kind of like pedestrian traffic lights. They have a societal-structured purpose and assist people with disabilities, but they take away from many people’s own, instinctive ability to make a sagacious judgement about when it’s safe to cross the road.

In the same way, I think that the Oxford comma spoon-feeds readers.

I trust that readers can use the context they have to figure out what the writer is saying without the OC.

And, I believe, the writer can structure the sentence differently, so that the OC is not needed.

Let’s take this OC sentence, for example:

“I went for a walk with my dogs, Grandma, and Grandpa.”

In case anyone thinks that the dogs would be called Grandma and Grandpa if the Oxford comma wasn’t there, the writer could simply restructure the sentence to read as such:

“I went for a walk with Grandma, Grandpa and my dogs”.

Boom!