NextEd:
Sero Institute +
Celtic Training
Website Rebrands
+ Digital Ad Explainer Videos
Website Rebrands
Creative Ideation / UX Copy
Brief
Outdated sites and clunky messaging, NextEd’s education providers, Sero Institute and Celtic Training, needed completely new copy across their websites, alongside a fresh look and feel that communicates clearly and connects with their audiences.
Solution
Focusing on the end goal, unique positioning and a friendly tone, I implemented a modern, Swinburne-esque feel for the copy that makes potential students feel confident in the support and standard of education available at these institutions (alongside a little CTA push to dive in and get the career ball rolling).
Feel secure at Sero Institute
Sero Institute’s unique positioning, work-ready training, was the SMP that needed front-and-centre attention.
Offering courses spanning hospitality, business, health and sport, Sero Institute needed to leverage this taste-of-the-real-world positioning to stimulate an end-goal mindset in potential students.
We’re here, every step of the way
Ensuring confidence in the support available at Sero Institute helps students feel more inclined to express their interest in applying, opening a door for soft leads to be converted into full-time students.
See a change at Celtic Training
With courses specialising in community work, such as disability and aged care, I tailored the UX copy to reflect the value, feeling and objective of helping others.
It all starts here
A simple form could be the difference between a life led down one path or another completely different. Not only does emphasising this encourage leads for Celtic Training, it lets the vision of our audience’s future feel that much closer to a reality.
B2C Digital Ad
Explainer Videos
Creative Ideation / Digital Copy
Brief
Promoting their mental health course, Celtic Training needed a captivating Meta campaign of informational videos to generate leads.
Solution
Taking a pre-written script and changing it (almost entirely), I found a better way than merely talking about the course was to aim the campaign at the audience’s drive to apply for the course in the first place: being a catalyst for change.
If you could make change, would you?
Leading with a rhetorical question that not only resonates with you target audience, but makes them think, is a prime way to help get them over the line (or, at the very least, stay interested enough to keep watching).
The power of empowerment
Mental health work is so much more than just support - it’s effectively changing people’s lives. If you’re already interested in mental health, being reminded of the power and fulfilment from working in mental health may just make you decide to study it professionally.
Could you be the catalyst?
Hooking our audience with a “how to” in this retargeting ad, I strove to make an interesting enough opener that reminds them of the power that comes from an area they’re passionate about.