Salon
Studios
B2B Social Media Content,
Digital Advertising +
Brand Copywriting
Social Media Content Creation (Paid + Organic)
Ideation / Script + Social Copy
/ Creative Direction / Acting
Brief
Introduce hair, health and beauty professionals to a new concept - a co-working community hub, specifically designed for their industries’ needs. Then, of course, complement the SMP by appealing to their interests, goals and dreams: thriving by running your own business, where everything is taken care of.
Solution
Building their social media portfolio from scratch, we devised a benefit-led strategy that spotlights their next-generation industry positioning. Adapting messaging to each platform, I leveraged creativity in our short-form videos to engage with Salon Studios’ audience natively via TikTok and Instagram reels, while implementing a polished-yet-personable tone across Meta to maintain consistency with their brand values.
We all know ‘that client’
In this creative interpretation, we relate to our audience through a TikTok skit format that speaks to the client frustrations our audience shares, finishing on a punchline that sells what could just be Salon Studios’ best benefit: free coffee.
How do you know when to take the leap?
When you see a sign.
Across Meta and TikTok, this video conveniently demonstrates the wide range of industry professions across the studios, while showing off the space’s features, all through a call to action, disguised by a creative spin.
In just 12 months from launch, Salon Studios’ Instagram audience grew to over 1,000 authentic, engaged followers.
Our lead generation campaigns resulted in over 50 lead enquiries per month across social channels and Google.
Now full and with a waitlist that just keeps growing, Salon Studios plan on expanding the business across two additional locations.
Not bad for 12 months.
Results
Brand Brochure
Long- and Short-Form Editorial Copy
Brief
Create a downloadable PDF brochure to lure in soft leads and convert.
The brochure needed to capture all of the essential elements of Salon Studios through the lens of a luxe, independent lifestyle for young professionals, who aspire to run their own business.
Solution
Centre the brochure around support and convenience.
When professionals select Salon Studios to run their business from, they maintain all their business autonomy, while enjoying all the social workplace benefits and having all bills among other hassles taken care of.
Throughout the brochure, I employed catchy headings, perk highlights and language that speaks sophisticatedly to reflect the space itself, while inspiring a sense of welcomeness and excitement in our audience.
It’s not just a brochure for a studio - it’s an invitation to join a community.
Selling the simpler life
Why stress about managing your own shop, clinic or salon when there’s a space built for you that offers everything needed to make your life easy?
Results
Capturing the traffic driven from social media to the brochure’s landing page, we successfully acquired multiple quality leads, who then contacted Salon Studios after downloading the brochure.